Perception and Effects of Dramas on University Students

Jawaria  Latif; Subha  Malik; Madiha  Nadeem

doi:10.52015/jrss.9i2.120

Authors

Jawaria Latif M.Phil Scholar, Department of Gender and Development Studies, Lahore College for Women University, Lahore.
Subha Malik Assistant Professor, Department of Gender and Development Studies, Lahore College for Women University, Lahore.
Madiha Nadeem Lecturer, Department of Gender and Development Studies, Lahore College for Women University, Lahore.

DOI:

https://doi.org/10.52015/jrss.9i2.120

Keywords:

Dramas, Gender, University, Students

Abstract

Drama as an important mean of the media can impact the lives of people and consequently influence the whole society. This study conducted to understand the perception of students and the effects of Hum TV dramas on university students of Lahore. For this, mixed method research design was applied. Focus groups and self-constructed questionnaire were used for data collection from conveniently selected male and female students of public and private universities. Qualitative results revealed that subject selection and features of dramas determined the students’ attitude towards watching trends. Similarly, the perceived impact of dramas on culture, lifestyles, fashion sense and even on spouse selection criteria were reported by both male and female students. Quantitative results did not show any significant gender difference in the subject preference of dramas, features and impacts of dramas. Moreover, subject selection and features of dramas for watching differed with students’ year of study.